Integrated Marketing Communications
Why are marketing communications ‘integrated?’ Integrated means combine or amalgamate, or put simply the jigsaw pieces that together make a complete picture. This is so that a single message is conveyed by all marketing communication activities.
A business may have developed terrific products and put together a supremely talented management team, but ultimately success hinges on persuading a significant number of customers to select that company’s products or services rather than buying from someone else. Growing a business comes down to the ability to sell. Innovative strategies, a comprehensive understanding of consumer behavior and aggressive marketing of the company’s message combine to bring about sales success.
And that's where we come into the picture - The Integrated Marketing Communications professionals!!
We are a bunch of 120 enthusiasts studying PGDM in Marketing Communications which focuses on providing knowledge on various avenues such as Advertising, PR, Branding, Digital Marketing etc. Every year, the programme witnesses inflow of students from various states of India. In fact, this relatively new course in the institute has seen growing demand from both aspirants and corporates for placements since its inception in 2012.
The first edition of MarCquest; the first and only Marketing Communications festival in Mumbai, was unveiled on 3rd & 4th March 2017. The event is organized by a team of students from PGDM - Marketing Communications of SIMSR for undergraduate & post-graduate students across India.
We intend to connect with young audiences to create awareness about our passion - Marketing Communication! In its second year, we are going to harness the power of our established network with top B-schools in the country & top graduate schools in Mumbai.
This year's event is scheduled on 29th & 30th November 2019, aiming to primarily flourish in the various avenues of marketing communications. All the events & workshops will help participants enhance their knowledge in the mentioned fields and also get hands-on Industry exposure right away.