The only annual B-School
Marketing Communications festival of Mumbai
K J Somaiya Institute of Management, Mumbai
28-29th January, 2021
Integrated Marketing Communications
Why is Marketing Communications 'Integrated'? Integrated means to combine or amalgamate the communication objectives to convey a single message through all marketing communication activities.
Growing a business comes down to the ability to sell. Innovative strategies, a comprehensive understanding of consumer behavior, and aggressive marketing of the company’s message combine to bring about sales success.
And that's where we come into the picture - The Integrated Marketing Communications professionals who study brands and provide an integrated communication approach to marketing strategies.
We are a bunch of 120 enthusiasts studying PGDM in Marketing Communications which focuses on providing knowledge on various avenues such as Advertising, PR, Branding, Digital Marketing, etc. Every year, the program witnesses an inflow of students from various states of India. In fact, this relatively new course in the institute has seen growing demand from both aspirants and corporates for placements since its inception in 2012.
The first edition of MarCquest; the first and only Marketing Communications festival in Mumbai, was unveiled on 3rd & 4th March 2017. The event is organized by a team of students from PGDM - Marketing Communications of KJ Somaiya Institute of Management for undergraduate & postgraduate students across India.
We intend to connect with young audiences to create awareness about our passion - Marketing Communications. We aim to harness the power of our established network with top B-schools in the country & top graduate schools in Mumbai to provide a platform for professional aspirants and industry stalwarts.
This year's event is scheduled on 28th & 29th January 2021, aiming to primarily flourish in the various avenues of marketing communications. All the events & workshops will help participants enhance their knowledge in the mentioned fields and also get hands-on Industry exposure right away. It lets them don creative hats and create ideas away.